Our team at Super Machine Studio partnered with the incredible folks over at Invisible North to create an advertisement that brings this groundbreaking technological advancement to life.
The Merge aims to make Ethereum more sustainable and secure, laying the groundwork for scalability.
Check the entire project launch here!
Client - ConsenSys
Agency – Super Machine Studio & Invisible North
Role – Motion Design. Illustration Animation. Typography, 2d Animation
Executive Producer: Kori Wheeler
Animation Lead – Victor Johnson
Motion Design – Kyle Harter
Consensys - The Merge
The Approach: Ethereum, Evolved.
Like the Merge itself did for the chain, our campaign evolved the conversation around Ethereum.
We focused on Ethereum as a network where collective action created collective benefit.
Retro-futuristic illustrations and videos evoked the golden days of space flight and science fiction–when society was united in the belief that there was nothing we couldn’t achieve together.
